Monthly Business Tip #2: Start With the End Goal

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Before you dive into a new offer, a shiny system, or a “must-have” process—stop and ask:

What outcome am I actually working toward?

This one question can save you hours of wasted effort, misaligned execution, and well-built systems that solve the wrong problem.

Here’s why it matters:

It keeps you focused.
When you know the destination, you don’t get distracted by every new tool or tactic along the way.

It helps your team align.
Clear outcomes let your people make better decisions—because they understand what “success” actually looks like.

It saves you from building something no one needed.
We’ve all created a complex workflow, fancy offer, or perfect doc… only to realize it didn’t move the needle. Starting with the end goal avoids that.

The move? Reverse engineer the result.

Start with:

• What do I want to be true when this is done?

• What does “done well” actually look like?

• How will we know it worked?

Then map the steps backward—not forward.

Because clarity on the outcome shapes everything that comes after.

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