Why Google My Business is a Game Changer for Your Business

If you're a business owner looking to boost your visibility and attract more clients, you absolutely need to be on Google My Business (GMB). Trust me, I've helped loads of clients—from mediators to real estate investors to mortgage brokers—set up their GMB profiles, and the results speak for themselves.

But it's not just about setting up your Google My Business profile; it's about doing it right. You don't even need a physical address or a storefront anymore to reap the benefits. So let’s talk about why GMB is so important and how you can make the most of it.

Why Google My Business Rocks

Get Noticed

When people search for the services you offer, a well-set-up GMB profile helps your business show up in local search results and on Google Maps. Fun fact: Businesses with complete listings are twice as likely to be seen as reputable.

Engage with clients

A GMB profile makes it super easy for clients to contact you, visit your website, or get directions to your place. Plus, you can share updates, special offers, and show off what you offer directly on your GMB listing.

Build Trust

Reviews on your GMB profile can really boost your business's credibility. Positive reviews play a big role in getting new clients through your door. One of our clients has over 200 Google reviews—how awesome is that?!

How to Optimize Your Google My Business

Ask for Reviews

It’s simple: if you don’t ask, you don’t get. Encourage happy clients to leave positive reviews on your GMB profile. These reviews build trust and attract new clients.

Respond to Reviews

Make sure you reply to both positive and negative reviews. This shows you care about customer feedback and are dedicated to improving your business.

Keep It Real

Never, ever solicit fake reviews. Authentic reviews are key, and fake ones can seriously backfire, not to mention possibly getting you in trouble with Google.

Busting Myths

No Address? No Problem!

A lot of business owners think they need a physical address or office for GMB. Nope! Even if you're a service-area business, like a mediator or mortgage broker, you can still benefit without publicizing an address.

Proper Setup Matters

Just having a GMB profile isn’t enough. You need to optimize it—fill out all the relevant info, use great photos, and keep it updated with posts and offers.

Our Experience in Action

We've helped tons of clients nail their GMB setups and processes. It's not hard or expensive; with the right system in place, you'll be asking clients for reviews and keeping your profile fresh in no time. We’ve even helped some of our clients automate these processes in their client journeys.

Google My Business is a powerful tool that can seriously up your game when it comes to visibility, engagement, and trust. Just make sure you set it up right, keep it active, and watch your business grow.